It’s one of those things where, as disappointed as I can be about the fact that no one reads, no one goes out of their way to find information — I also know that if I want my work to be read I need to modify my work to the behaviours of the people reading. And I’m no fool — I know that some of my essays here that are 2500+ words are NEVER read from beginning to end. It’s too bad but also my own fault for posting them in their entirety.

Hear, hear.

I love RSS, like to the point of getting that obnoxious little orange symbol tattooed on my ass. If I come across a site that doesn’t offer an RSS feed, chances are I won’t be back again, even if I find the content to be interesting.

But I would say this has less to do with marketing and everything to do with public relations. An organization should know their audience. And trust me, their audience wants an RSS feed, even if they don’t know it yet. If you provide an RSS feed, your audience will take advantage of it and then they will love you for it.